
8gile Lifecycle innovation
STRATEGY CONSULTING
Specialization
- architecture
- smart cities
- real estate
- capital projects
- engineering
- preconstruction
- construction management
- lean construction
- project scheduling
- QHSE
- procurement & supply chain
- site logistics
- tender & estimation
- materials management
- contract documentation
- building materials
- urban planning
- infratech
- interior design
- specifications
- circular economy
- net-zero strategies
- sustainability
- facility management
- operations & maintenance (O&M)
- BIM/VDC
- AR/VR
- Industry 4.0
- artificial intelligence (AI)
- big data
- internet of things (IoT),
- digital twins
- reality capture
- visualizations
- digital transformation
- ERP
- manufacturing
- prefabrication
- modern methods of construction (MMC)
- business
- strategy
Marketing & consulting
Skillsets & Tech Stack
Sales Enablement
Product Marketing
Demand Generation
Thought Leadership
Brand Positioning
Go-To-Market Strategy
Account-Based Marketing (ABM)
B2B Marketing Strategy
Value Propositions
Competitive Analysis
Business Development
Inbound Marketing
Content Marketing
Video Marketing
HubSpot
Webflow
WordPress
Brand Development
CX/UI/UX Design
Lead Generation
Search Engine Optimization
Request for Proposals (RFP)

Exodigo Whitepaper Mar-Apr 2024
Building Tomorrow's Grid with AI
Use Cases
- Product Marketing: Structured a strong whitepaper outline connecting Toric templates across preconstruction, design and construction phases with easy branding handover
- GTM + Sales Enablement: Created a robust guidebook for the Toric team to pull relevant data categories, data sources and connectors for sales decks and investor pitch decks
- ABM + Thought Leadership: Set OKRs and KPIs next to established use cases, best practices and customer insights to nurture target AECO accounts



Toric
UNLOCKING BUSINESS VALUE WITH DATA-DRIVEN KPIS ACROSS A BUILDING'S LIFECYCLE
Use Cases
- Product Marketing: Structured a strong whitepaper outline connecting Toric templates across preconstruction, design and construction phases with easy branding handover
- GTM + Sales Enablement: Created a robust guidebook for the Toric team to pull relevant data categories, data sources and connectors for sales decks and investor pitch decks
- ABM + Thought Leadership: Set OKRs and KPIs next to established use cases, best practices and customer insights to nurture target AECO accounts











































LetsBuild
Construction Site Management Apps
Use Cases
Product Marketing, Brand Positioning, GTM Strategy and ABM
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Crafted website messaging and positioning in line with: strategic market shift, value propositions, product roadmap, competitor analysis, battle cards, branding direction, target users, use cases, pricing, key problems, unique attributes, technical functionalities, emotional benefits, mockups and wireframes.
-
Cross-functional team collaboration and iteration with close feedback loops: product, marketing, sales, customer success, UI/UX design and experience design.
LetsBuild Website Pages Aug-Sep 2022
Construction Site Management Apps
Use Cases
-
Crafted website messaging and positioning in line with: strategic market shift, value propositions, product roadmap, competitor analysis, battle cards, branding direction, target users, use cases, pricing, key problems, unique attributes, technical functionalities, emotional benefits, mockups and wireframes.
-
Cross-functional team collaboration and iteration with close feedback loops: product, marketing, sales, customer success, UI/UX design and experience design.
- LB Homepage
- LB GenieBelt
- LB Aproplan
- LB Coordination
- LB Site Diary





Marketing & Consulting Use Cases
Featured Client Portfolio

Revizto Construction Eigile 6 min read
Scaling Up Cities with Next-Gen Railway Issue Tracking

Beck Technology Construction Eigile 6 min read
Factors Driving the Construction Labor Shortage

Red-D-Arc Airgas + Air Liquide Eigile 5 min read
Innovative Solutions in a Time of Crisis

Smino Construction Eigile 5 min read
Accelerating Digital Transformation Using BIM and Industry 4.0
hubspot & procore certified
"It has been a great experience with Karissa who was able to very quickly deliver quality material, while being highly valuable in the shaping and polishing of our products’ messaging, and remaining flexible and responsive in her cross-team interactions. Her creativity, conTech expertise and copywriting skills make her a great asset to reinforce any marketing team in the sector and beyond."

Gregory Culpin
VP Marketing & Customer Success, LetsBuild
"We were all thrilled with the quality of work Karissa provided for our LetsBuild website refresh. With her construction industry experience and the great work she provided, we would be happy to increase our existing collaboration with her."

Nicolas Regnacq
Marketing Lead, LetsBuild
"Overall, the experience was very positive. Karissa is fantastic at communication and remaining really flexible with deadlines, edits and response time. Her writing was strong, structured well for SEO and gave tons of insightful tips. She gave us a very solid first draft and want there to be no surprises when published. The structure was extremely strong and well written – and that’s what stood out to me. All the included links to other Buildertrend content were fantastic, too."

Sean Robinson
Content Manager, Buildertrend
"Karissa delivered her first contract with us on time and on quality. We were impressed with her project management skillsets and expertise in the industry so we checked in with her and awarded the job for our most important engineering and BIM/VDC sub-services. We absolutely appreciate Karissa's repertoire and meeting deadlines due to which we always give her the preference."

Michael Tobias
Founding Principal, New York Engineers