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Hero-Marketing

8gile Lifecycle innovation

STRATEGY CONSULTING

Fuel the rocket ship of industry players with holistic customer experience marketing that translate to revenue, solutions and scalability. Inspire changes across ecosystems, leading to digital transformation & sustainable growth across the related industry verticals.
Specialization
  • architecture
  • smart cities
  • real estate
  • capital projects
  • engineering
  • preconstruction
  • construction management
  • lean construction
  • project scheduling
  • QHSE
  • procurement & supply chain
  • site logistics
  • tender & estimation
  • materials management
  • contract documentation
  • building materials
  • urban planning
  • infratech
  • interior design
  • specifications
  • circular economy
  • net-zero strategies
  • sustainability
  • facility management
  • operations & maintenance (O&M)
  • BIM/VDC
  • AR/VR
  • Industry 4.0
  • artificial intelligence (AI)
  • big data
  • internet of things (IoT),
  • digital twins
  • reality capture
  • visualizations
  • digital transformation
  • ERP
  • manufacturing
  • prefabrication
  • modern methods of construction (MMC)
  • business
  • strategy
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hubspot & procore certified

hubspot & procore certified

Procore Architect

 

Procore Project Manager - Project Management

 

Procore Project Manager - Financial Management

 

Procore Project Manager - Quality & Safety

 

HubSpot Inbound Marketing

 

HubSpot Content Marketing

 

HubSpot CMS for Marketers

 

HubSpot Growth-Driven Design

 

Exodigo Cover - Copy

Exodigo Whitepaper Mar-Apr 2024

Building Tomorrow's Grid with AI

Underground Mapping for Grid Resilience
Use Cases
  • Product Marketing: Structured a strong whitepaper outline connecting Toric templates across preconstruction, design and construction phases with easy branding handover
  • GTM + Sales Enablement: Created a robust guidebook for the Toric team to pull relevant data categories, data sources and connectors for sales decks and investor pitch decks
  • ABM + Thought Leadership: Set OKRs and KPIs next to established use cases, best practices and customer insights to nurture target AECO accounts
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2a

Toric

UNLOCKING BUSINESS VALUE WITH DATA-DRIVEN KPIS ACROSS A BUILDING'S LIFECYCLE

Your Guidebook for Construction Project Metrics and Insights
Use Cases
  • Product Marketing: Structured a strong whitepaper outline connecting Toric templates across preconstruction, design and construction phases with easy branding handover
  • GTM + Sales Enablement: Created a robust guidebook for the Toric team to pull relevant data categories, data sources and connectors for sales decks and investor pitch decks
  • ABM + Thought Leadership: Set OKRs and KPIs next to established use cases, best practices and customer insights to nurture target AECO accounts
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1a-1

LetsBuild

Construction Site Management Apps

Scaling from 2 to 4 construction apps in a product-led growth business model
Use Cases

Product Marketing, Brand Positioning, GTM Strategy and ABM

  • Crafted website messaging and positioning in line with: strategic market shift, value propositions, product roadmap, competitor analysis, battle cards, branding direction, target users, use cases, pricing, key problems, unique attributes, technical functionalities, emotional benefits, mockups and wireframes.

  • Cross-functional team collaboration and iteration with close feedback loops: product, marketing, sales, customer success, UI/UX design and experience design.

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LetsBuild Website Pages Aug-Sep 2022

Construction Site Management Apps

Product Marketing, Brand Positioning, GTM Strategy and ABM
Use Cases
  • Crafted website messaging and positioning in line with: strategic market shift, value propositions, product roadmap, competitor analysis, battle cards, branding direction, target users, use cases, pricing, key problems, unique attributes, technical functionalities, emotional benefits, mockups and wireframes.

  • Cross-functional team collaboration and iteration with close feedback loops: product, marketing, sales, customer success, UI/UX design and experience design.

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  • LB Geniebelt Logo
  • LB Aproplan Logo
  • LB Geniebelt Logo
  • LB Aproplan Logo
LB Homepage Full Page
LB Geniebelt Full Page
LB Aproplan Full Page
LB Coordination Full Page
LB Site Diary Full Page

Marketing & Consulting Use Cases

Featured Client Portfolio

Revizto Construction Eigile 6 min read

Scaling Up Cities with Next-Gen Railway Issue Tracking

Beck Technology Construction Eigile 6 min read

Factors Driving the Construction Labor Shortage

Red-D-Arc Airgas + Air Liquide Eigile 5 min read

Innovative Solutions in a Time of Crisis

hubspot & procore certified

Procore Architect

 

Procore Project Manager - Project Management

 

Procore Project Manager - Financial Management

 

Procore Project Manager - Quality & Safety

 

HubSpot Inbound Marketing

 

HubSpot Content Marketing

 

HubSpot CMS for Marketers

 

HubSpot Growth-Driven Design

 

"It has been a great experience with Karissa who was able to very quickly deliver quality material, while being highly valuable in the shaping and polishing of our products’ messaging, and remaining flexible and responsive in her cross-team interactions. Her creativity, conTech expertise and copywriting skills make her a great asset to reinforce any marketing team in the sector and beyond."
Gregory Culpin

Gregory Culpin
VP Marketing & Customer Success, LetsBuild

"We were all thrilled with the quality of work Karissa provided for our LetsBuild website refresh. With her construction industry experience and the great work she provided, we would be happy to increase our existing collaboration with her."
NR

Nicolas Regnacq
Marketing Lead, LetsBuild

"Overall, the experience was very positive. Karissa is fantastic at communication and remaining really flexible with deadlines, edits and response time. Her writing was strong, structured well for SEO and gave tons of insightful tips. She gave us a very solid first draft and want there to be no surprises when published. The structure was extremely strong and well written – and that’s what stood out to me. All the included links to other Buildertrend content were fantastic, too."
SR

Sean Robinson
Content Manager, Buildertrend

"Karissa delivered her first contract with us on time and on quality. We were impressed with her project management skillsets and expertise in the industry so we checked in with her and awarded the job for our most important engineering and BIM/VDC sub-services. We absolutely appreciate Karissa's repertoire and meeting deadlines due to which we always give her the preference."
MT

Michael Tobias
Founding Principal, New York Engineers

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