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All-in-One Lifecycle Innovation

Moving the needle with mavericks.

Building capital and portfolio value. Crafting high-ROI stories through design, value and industry intelligence. Elevating physical and digital footprints. Scaling tech in the built world with:
  • AECO & energy
  • B2B SaaS, AI & IoT
  • ConTech & propTech startups
  • Venture capital (VC) firms
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"It has been a great experience with Karissa who was able to very quickly deliver quality material, while being highly valuable in the shaping and polishing of our products’ messaging, and remaining flexible and responsive in her cross-team interactions."
Gregory Culpin

Gregory Culpin
VP Marketing, LetsBuild

"Her creativity, conTech expertise and copywriting skills make her a great asset to reinforce any marketing team in the sector and beyond."
Gregory Culpin

Gregory Culpin
VP Marketing, LetsBuild

Subject Matter Expertise_1

expert level

Industry-Specific Intelligence

Expertise gets buy-ins. Build trust every step of your customer journey with my hands-on field experience. Made by your trusted SME, for key industry players.

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Industry Verticals

Architecture

Architecture

Engineering

Engineering

Construction

Construction

Interior Design

Interior Design

Real Estate

Real Estate

Energy & Sustainability

Energy & Sustainability

Smart Buildings

Smart Buildings

Material Science

Material Science

Industry 4.0 & IoT

Industry 4.0 & IoT

Supply Chain & Logistics

Supply Chain & Logistics

Manufacturing

Manufacturing

AI

AI

Preconstruction

Preconstruction

BIM/VDC

BIM/VDC

Hospitality

Hospitality

use cases

Conversion Playbooks

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Product Marketing

 

Product Marketing

Communicate with maximum impact through the right messaging and differentiation. Break down the silos between cross-functional teams, identify your product's UVP, and scale strategically through network effect.

 

  • Value Propositions
  • Product Roadmap
  • Positioning, Pricing & Packaging
  • Distribution & Messaging
  • Product-Led Growth (PLG)

Brand Positioning

 

Brand Positioning

Increase your market share through share of voice. Lay the lean groundwork for tailored content experience with customer journey maps & market segmentation, and increase ARR, ACV & ARPA with a high CLTV/CAC ratio.

 

  • Brand Strategies
  • UI/UX Design Collaboration
  • Wireframes & Mockups
  • HubSpot + Webflow + WordPress
  • Brand Identity Guidelines

GTM Strategy

 

Go-To-Market Strategy

Lead with confidence using market intelligence. Create a business strategy roadmap with your metrics and KPIs, and conduct competitive analysis alongside your agile business profile for a sustainable ROI and ROV.

 

  • Market & Business Intelligence 
  • Competitive Analysis
  • Target Market Profiling
  • RevOps & CX
  • Product-Led Growth

Sales Enablement

 

Sales Enablement

Connect the right content at the right place and right time to convert MQLs to SQLs. Align your marketing & sales touchpoints with revenue operations tech stack to drive a holistic customer experience & close more B2B deals.

 

  • Battle Cards
  • Pitch Decks
  • Lead Magnets & Gated Content
  • Website & Landing Pages
  • A/B Testing, MQLs & SQLs

Thought Leadership

 

Thought Leadership

Build your runway with a predictable pipeline & create value with inbound marketing. Establish market leadership with topical authority and subject matter expertise, and inspire innovation across verticals with content that resonates.

 

  • Blogs & Articles
  • Case Studies & PR
  • eBooks & Whitepapers
  • Content Strategy & SEO
  • Inbound Marketing

Demand Generation

 

Account-Based Marketing (ABM)

Flip the funnel and fish with spears. Target key accounts and convert at every stage of the funnel with a robust library of BOFU, MOFU and TOFU content assets to pull for your account-based marketing campaigns.

 

  • Use Cases & Target Accounts
  • Ideal Customer Profiles (ICP)
  • Customer Segmentation
  • Competitor Landscape
  • MRR, ARR & ACV

LATEST WORK

PRODUCT MARKETING

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Educational Keynotes

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M I X E D - U S E  •  D E S I G N - B U I L D

Combining iterative human-centric design with tech-driven sustainable architecture for digital transformation

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G R A D E  A  •  L E E D  O F F I C E S  •  M A S T E R P L A N S

Disrupting the industry with effective leadership and execution of consulting strategies

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A E C O  L I F E C Y C L E  •  C X  •  A B M

Connecting industry UVPs that solve problems, drive revenue and inspire ripple effects of disruptive innovation

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Content Product marketing

Packages

Translate startup UVP into ROI and grow VC portfolios. Win-win.

$ 3,750

Starter

5,000 words / month

Show customers your results and meet your team's KPIs:

  • 3 x 1,000-word article
  • 2 x 1,000-word case study

$ 7,200

Pro

8,800 words / month

Increase your marketing ROI and win more business:

  • 4 x 1,000-word article

  • 1 x 300-word press release

  • 2 x 1,000-word case study

  • 1 x 2,500-word eBook / white paper

Custom

Option 1: Custom Package (fixed deliverables)

Option 2: Monthly Retainers / Ad Hoc Weekly Basis (fixed hours)

Use cases: sales enablement, product marketing, demand generation, thought leadership, brand positioning, go-to-market strategy

  • Article
  • Blog
  • Website Page
  • Landing Page
  • Email Marketing
  • Case Study
  • Press Release
  • Newsletter
  • eBook
  • White Paper
  • RFP Writing
  • Pitch Deck
  • Technical Documents
  • Podcast / Video Script

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5-Step Process

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  1. 1

    Pick your monthly content package.

  2. 2

    Share your content brief and materials.

  3. 3

    Pay the 50% deposit to start.

  4. 4

    Content delivered... in 3, 2, 1!

  5. 5

    Pay the 50% final invoice and leave your feedback.

YOU MAY NEED TO KNOW

Frequently Asked Questions

Your packages aren't quite suited for my monthly content needs. Can I get a customized package?

Absolutely! You can build your customized package here, and I'll get back to you within 24 hours with a customized quote.

Is the scope of work on your packages already fixed?

I designed these high-ROI packages based on the content demand of most B2B SaaS, AECO, conTech and propTech startups. But you can switch and suggest which content types work best for your business needs, as long as they meet the word count limit of the packages.

What is included in your content marketing process?

Research, outlining, drafting, editorial or technical content writing, basic SEO, editing, proofreading, and one free revision per content item. Add-ons include inbound marketing, content strategy, image sourcing, CMS formatting, branding, graphic design, video marketing and interviews.

What do you need from your clients to get started?

Pick a package that works for you, then share your monthly content schedule and content brief including title, keywords, brand guidelines or any other references you want me to take note of. If you need help creating a content brief, I can send you a sample or you can purchase content strategy as an add-on.

What type of content can I request?

I've got you covered with any content request you have. Whether gated or non-gated, technical or editorial, short-form or long-form content works best for you based on your content strategy, I can help you convert and get more bang for your buck. Get in touch and let's talk!

Do you also source images?

Yes, as an add-on service. I can help you find free stock photos if you have no available resources yet, or if you need licensed images, we can simply stack this onto your pricing package depending on the volume of images that you need.

How is the content delivered?

Email to your personal client portal and collaboration via Google Docs are my usual modes of delivery. I can also format it directly on your CMS (HubSpot, Webflow, WordPress) as an add-on service. If you use a project management software or have other options, let me know!

When can you start?

I'm ready to start once you are. If you purchase the packages, we'll discuss the schedule of deliverables on a monthly basis based on your content calendar needs. Regular fee works for one-off content pieces with one-week turnaround time, but if you need them sooner than later, I can deliver in 1-3 days with an expedited fee.

What are your payment options?

I am available on Wise, with a payment structure of 50% deposit invoice to start the work, and 50% final invoice on a pay-as-you-go milestone basis (exclusive of transaction fees).

Is there a minimum contract fee?

Yes, you can purchase the content packages on a monthly basis for a minimum of 3-6 months. I also offer retainers for clients interested in long-term collaboration to reserve my availability for them.

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James T. Kirk
Business Owner

"Brightlane is awesome! Easy-to-use, drag and drop templates that can transform your scaling business with little effort."

Christine Chapel
Business Owner

"Brightlane is a theme built with businesses in mind. It is cleanly designed, and has all the right modules to become the perfect website for your company!"

Hikaru Sulu
Business Owner

"Brightlane is awesome! Easy-to-use, drag and drop templates that can transform your scaling business with little effort."

Pavel Chekov
Business Owner

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Get In Touch

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